Resources- Your step-by-step guide to Ecommerce
Step #6 -- Creating a well-designed Ecommerce site
Just as there are catalog experts who know how many products to feature on a page - there are Ecommerce professionals who can help you create the digital storefront which best highlights the benefits of your product or service.
People have a lot of choices. Make Trust a competitive advantage for your company. Let the user be in control, don't take advantage of the information they give you and do what you say you are going to do.
Here are some ways to jump start your relationship with online shoppers:
Brand: Customers trust established brands, so if you have one - flaunt it - by using established logos and graphics. If you have a new product or service, you can create your own "brand" by creating an easy-to-remember name, compelling graphics - and by promoting your brand through other media - such as TV and print advertising.
Effective navigation: In order for online buying to be accepted, it needs to be as easy - or easier than -- ordering by mail, phone, or at a store. Currently, many online consumers are frequently frustrated by slow site performance, time-consuming order forms, and confusing navigation. And so, they naturally gravitate towards Ecommerce sites that are the most convenient to use.
Fulfillment: Online consumers expect fast shipments and need to be reassured that anything they order can be conveniently returned without a hassle.
Design: Like any traditional catalog or store, your Ecommerce site needs to be well-designed to highlight your products' unique benefits.
Up-to-date technology: Your Ecommerce site needs to stay current with the latest technology - otherwise, consumers will be drawn to more up-to-date sites offering faster ordering, more personalized service, and more attractive graphics.
Security and Privacy
After convenience and service what matters
most to online shoppers is Security and Privacy. Security
One way to demonstrate the security of your website to consumers is to display a digital certificate - which is the electronic equivalent of a business license - on your website. One of the leading Certification Authorities is VeriSign which has issued their digital certificates, called a Server ID, to 95 of the Fortune 100 companies. Before issuing a Server ID, VeriSign reviews the applicant's credentials - such as the Dun & Bradstreet number and/or Articles of Incorporation - as well other credentials.
You also want to be sure that your server uses Secure Sockets Layer (SSL) technology, which is the standard protocol for secure, Web-based communications. SSL allows you to communicate safely with any customer using today's most popular e-mail programs.
Another technology that you will want to know about is Secure Electronic Transactions (SET). Both SSL and SET are widely known communication protocols, each providing a way to make payments over the Internet.
Performance Computing Magazine summarizes four main benefits over SSL that SET offers:
SET is more expensive to deploy than SSL because
it requires software to be installed with the consumer, the merchant and the bank. Also,
certificates must be issued to all parties. What is becoming more common is a hybrid
deployment. Many many consumers have resisted obtaining a "wallet" or a SET
certificate. Yet SSL is included with the popular browsers today. What is happening is SSL
is being used to keep the connection between the consumer and the merchant secure and the
merchants and banks are deploying SET to keep the back end secure. Until banks start
sending our SET certificates to their customers, this hybrid arrangement will continue to
dominate ecommerce security on the Web. Unfortunately, neither protocol supports small
payments, so other forms of secure payments are arriving.
Another important issue is privacy. Many consumers are concerned about how you will be handling the personal information you glean during the sales process.
For example, even when customers order products through traditional means - like mail order or direct mail - their information is often compiled on special mailing lists which are sold to other companies selling similar products. When it comes to online purchases, consumers are even more vulnerable - since their e-mail addresses could be sold as well.
That is why many reputable Ecommerce companies are now posting privacy notices on their websites to reassure consumers that their personal information will remain secure and will not be sold to outside entities.
Once you've created a secure site, it's time for Step 7 - Take The Order
A Big thanks goes out to YAHOO! from EcomCity's webmaster for making the perfect IE browser Toolbar. This one is the first to incorporate a Spyware/Adware detect and removal program just a "button " push away from cleaning your system. 92% of all internet connected computers are infested with this Malware spread by the browser spamming Ad Whores. Click Here to get the Yahoo Beta version browser toolbar. Find and remove spyware and other unwanted programs and the Y! Toolbar also comes with Pop-Up Blocker, search tools, personal bookmarks map button, calender and more nifty time saving tools...more info on the Spyware/adware issues can be found here with links to other removal tools.
Newly added is the EcomCity's Muscle Car Classics, a site dedicated to showcasing vintage American Muscle cars and collectable vintage automobiles. We cater to collectable muscle car collectors seeking to buy or sell their high performance or high performance classic vehicles via classified Ads. By using the very best auction tools to entice bidding on sites like eBay Motors or Cars.com you can expand your chances over or free classified ad services. We also act a the resource for maintaining and restoring classic cars to original condition, with links to speciality auto parts and vintage car care sites. Enjoy your visit here as we expand our pages to showcase the greatest era in automotive history. Links on this site take you to examples and facts on each type of Muscle car by listed by manufacturer type. EcomCity's webmaster recommends this classic car site for kicking off the 2006 car cruises and auto shows that inspire those who remember the Muscle Car era . This is a fun section for showcasing cars that fulfill the "need for speed" Car restoration and performance car parts merchants are listed there.