Your step-by-step guide to Ecommerce
Step 1 || Step 2 || Step 3 || Step 4 || Step 5 || Step 6 || Step 7 || Step 8 || Step 9 || Step 10
Step #5 -- Promoting Your Site
This is a real marketing challenge. If you were
sending out a traditional catalog or direct mail package, it would be easy to buy or
compile your own mailing list of prospects. However, right now, there are many e-mail
lists managers and targeted permission lists available. And remember that most people do
not like unsolicited e-mail and we certainly don't recommend any junk mail programs.
Therefore, you will need to be much more
creative - and sensitive to your customer's privacy issues - when promoting your Ecommerce
site. Better to pull them in with a professionally designed site with attractive pricing
than just acquiring "eye balls". Some promotional ideas to consider:
- Direct potential users to your Ecommerce site
through your current marketing materials. Feature your website address prominently on your
letterhead, business cards, catalogs, brochures, advertising, etc.
- Offer prospects an incentive for contacting your
website such as a discount, sweepstakes, or free service.
- Use banner advertising on related websites
to entice prospects to visit yours.
- Employ permission-based marketing to
capture e-mail addresses. For example, you could offer a free online newsletter designed
to be of interest to your prospects.
- Submit your website address to search engines,
such as Yahoo, so that prospects will
learn about your company when they're researching the type of product or service you
- Use public relations techniques - such as writing
articles - to get your website address out to the public.
- Partner with companies that reach the same
customers that you are targeting. Co-marketing on the Web is essential. Come up with
special promotions to bundle with another business and share the cost of promotion.
- Investigate setting up your own affiliate
program, that is, pay other companies for each sale that comes from their Web site to your
own. IMS has many merchant affiliate program that jump start a new web venture.
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