Planning your corporate webpage
steps to consider
Define the purpose for the initial stage of your website. Is it
designed for corporate image and information on products or services? Do you plan on
conducting online business transactions ?
Give thought to the target audience you wish to attract to your site and
design and advertise it accordingly. Always remember that a website is a unfinished book,
and can change its content and purpose as you harness its power to communicate to your
Story board the main sections ( i.e. home page, history,
contacts, links, product or service page, message, e-catalog etc.) with your webmaster,
and build site one section at a time.
Immediately arrange for a ISP dialup - or better yet a
"broadband" internet access account and register a domain name
( URL) for your business with the InterNic Society. It takes 1 week to get name approved
and setup for worldwide access.
Always look over the navigation of your pages from the viewpoint
of a first time visitor. Make the verbage entice them to continue further into the site by
leading them with page links til they take the action your intended.
Try to build the site with tools that your normal staff can use
for simple changes down the road. Sign up for a 50 MB secure hosting service ( aver.
$20/month) that allows you to use these tools. Carefully choose this provider with
attention to services and speed of their Internet backbone.
Have your pages placed online prior to advertising and view with
a variety of browsers to see final effect. ( learn how to FTP changes) or
use Microsofts Front Page HTML editor. ..see resource page for tips
and freebe web tools
Visual excitement and good taste go hand in hand, so don't use
canned clip art for all your site. Visitors will get bored before you get their attention.
Art should focus their attention and add to the message. Good navigation aids are
important especially on large sites.
beyond the restraints of normal printed advertising, and develop a blend of short
attention span paragraphs with links to detailed explanations. Each page should have a
theme and visitors should be lead throughout the site to capture the message that
seperates you from your competitors. Always be truthful since the savvy web surfer has
mouse control to research your claims to verify what your say.
Link your site to interesting pages that compliment your message
and inform your customers. The ultimate goal is to have visitors bookmark your pages for a
return visit and communicate their interests in your products or services via e-mail
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